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Founded in 2018 by Omar Afridi, a visionary of Afghan heritage, the eponymous brand "Omar Afridi" has quickly emerged as a prominent force in the fashion industry. With a commitment to distinct aesthetic sensibility, the brand sets itself apart by infusing its products with an innovative blend of cultural inspiration and contemporary design. Headed by the talented Hayate Ichimori as the brand's designer and Jun Kikuta as the creative director, Omar Afridi represents a harmonious fusion of diverse backgrounds and creative expertise.


The core philosophy of Omar Afridi revolves around the notion of disrupting existing images and breathing new life into them through the infusion of unique elements. Whether it be the incorporation of an aluminium snap button classic or the use of earthly fabrics, the brand seeks to challenge preconceived notions and offer a fresh perspective on fashion.


Drawing inspiration from Omar's cultural heritage, the brand delves deep into the rich diversity of the Middle East. By embracing this heritage, Omar Afridi showcases the beauty of the region's traditions, craftsmanship, and aesthetics, while seamlessly blending them with contemporary design principles.


Omar Afridi has successfully carved a niche for itself in the fashion landscape by redefining aesthetics and championing cultural appreciation. With a dynamic team led by Hayate Ichimori and Jun Kikuta, the brand continues to push boundaries, capturing the attention of fashion enthusiasts worldwide. Through their ongoing exploration of cultural diversity, Omar Afridi invites individuals to experience fashion through a new lens, celebrating the beauty that lies at the intersection of tradition and innovation.

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